Work / Fictional concept study

Oak & Stone
Renovations.

A website concept for an imagined renovation business. A demonstration of our approach to design, information and enquiry journeys.

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Fictional concept project

This is a self-initiated demonstration, not a real client commission. Any business details, people or work within the demo are fictional.

Explore the design

Fictional concept project

Oak & Stone

Desktop homepage of the fictional Oak and Stone renovation website
Mobile homepage of the fictional Oak and Stone website

A clear introduction, with a direct route to an enquiry.

Self-initiated study. An imagined renovation business, designed for real screen sizes.

01 / The first impression

Make the offer
immediately clear.

A renovation business needs to explain its services before asking someone to get in touch. The homepage puts a short introduction, warm imagery and a clear enquiry link together.

Design decision
A readable headline and a visible next step.
Purpose
Help a visitor understand the business at a glance.
02 / The information

Give each service
room to explain.

The services page groups the offer into clear sections. The navigation and page hierarchy help visitors find the information relevant to their project.

Design decision
Clear service headings, readable copy and supporting imagery.
Purpose
Make it easier to decide what to enquire about.
03 / The smaller screen

Same business.
Different composition.

On mobile, the content follows a single-column path. Type, spacing and navigation adapt so the introduction and enquiry route remain easy to find.

Design decision
A layout rearranged for reading and touch navigation.
What this demonstrates
Visual design, information hierarchy and responsive layout. This fictional concept makes no claims about customer results.

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